Our Vision, Mission & Values
Vision
To lead a sustainable, value-driven and globally competitive tobacco industry that enhance livelihoods and drives industrialization by 2030.
Mission
To promote the viable sustainable growth and marketing of the tobacco and related products through regulation and coordination of tobacco value chains.
Values
Client & Stakeholder Satisfaction, Integrity, Teamwork, Accountability, Innovation.
Board's Focal Areas
Regulation
To ensure 100% compliance with tobacco legislation.
Sustainability
To promote sustainable tobacco production.
Viability
To improve the viability of tobacco growers and the industry as a whole.
