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Vision Mission Values

Our Vision, Mission & Values

Vision

To lead a sustainable, value-driven and globally competitive tobacco industry that enhance livelihoods and drives industrialization by 2030.

Mission

To promote the viable sustainable growth and marketing of the tobacco and related products through regulation and coordination of tobacco value chains.

Values

Client & Stakeholder Satisfaction, Integrity, Teamwork, Accountability, Innovation.

Board's Focal Areas

Regulation

To ensure 100% compliance with tobacco legislation.

Sustainability

To promote sustainable tobacco production.

Viability

To improve the viability of tobacco growers and the industry as a whole.